Thursday, November 11, 2010

New Dan Beard Scout Campaign Asks for "Parent Pledge"

Cub Scouts jump at the opportunity to say their "Promise" and participate just for the fun of it. Boy Scouts are eager to live their "Oath" toward advancement and a deeper understanding of its meaning. It only seemed natural to get the bigger family members involved with a Scouting "Parent Pledge." It reads as follows:


"I will do my part and step forward;

To lead, assist and offer my talents

toward the advancement of all Scouts;

To support financially, as I am able;

To help ensure the continuing mission

of the Boy Scouts of America."


There are few avenues in raising a son that offer as much growth, skill building, friendships and fun as Cub and Boy Scouting. For everything that it has done for my Scouts, Friedrich Advertising was eager to assist the Dan Beard Council in Cincinnati, Ohio with the above positioning and ensuing marketing materials for their 2011 fundraising campaign.